How we handle email hasn’t really changed for decades
Workplace email clients have proven to be good companions for tasks related to your office job. First and foremost, managing the email (hopefully) relevant to you, but also providing enterprise grade contact, calendar, and simple task management. However, in essence, these software applications haven’t changed too much over the past decades. Microsoft’s flagship mail client, Outlook, used by millions of companies small and large, is still more or less what it used to be back at its launch as Outlook 97—a great tool to organize your personal email silo.
But these email clients have not managed to take email into the age of collaboration. This is not necessarily a flaw inherent to these applications, but rather to the way email works: If you want to share the content of the emails you receive, you basically have no other option than to forward these messages. If you want some people to be informed about a certain topic without specifically targeting them (i.e., “FYI”), cc is the means of choice for most of us to deliver this information.
These habits worked well back in the days when we would work in a more isolated fashion, and when we had specific information to share with a defined, small group of people. Likewise, the number of emails sent was considerably lower in the times where a lot of critical business communication still took place via letters that were then managed in physical archives for future reference.
Evolutions in the workplace call for better email integration and archiving
In today’s digital age, however, how we communicate and work has changed dramatically. Electronic mail is the status quo in many areas of business communication (yes still, and not likely to go away anytime soon), especially when we interact with business partners from outside organizations where internal platforms or instant messengers are rarely, if ever, the chosen channel. Email sharing and archiving is an integral part managing ongoing demands.
Using Email Solutions to Manage Company Demand
Tasks are often no longer exclusively assigned to one individual, many teams are no longer organized as formal long-term work units, and, in general, the generation of millennials changes their jobs more frequently and is therefore more likely to leave or join a given project somewhere during its life cycle as opposed to being part from beginning to end.
This is how the idea for Keluro was born: Our main idea is to provide a shared space for all the information that you still receive via email but which may concern others as well. With our solution, you are able to share emails on channels and define who exactly will have access and can contribute (this could be a project team, a department, or an entire company). We believe that this helps to both reduce clutter in your inbox and archive important content in a dedicated place.
How we plan to implement a smart email solution
Given that Outlook is the major client when it comes to professional email management (and at the same time the place where many office workers spend a great deal of their time), we decided to develop a solution that integrates right there. Thus, we built an add-in that pops up in Outlook when needed and easily allows you to share your messages with your colleagues on Keluro.
But how we blend in with your existing work environment goes beyond the integration in Outlook alone. Keluro services are directly connected with your Office 365 subscription, which means that you do not need to set up an account to use Keluro; you simply sign in with the credentials you already have. With Office 365 being Microsoft’s fastest growing commercial product ever, we are thus able to offer native integration for an already large and increasing share of professional Microsoft Office users all over the world.
As the dynamics of team collaboration shift and the amount of information processed in organizations grows rapidly, Keluro offers a seamless and easy way to improve and expand the functionality of conventional enterprise software—to fit the needs and challenges of a modern work environment. Sign up for our beta right here!